The Art Of Coffee
We have harnessed everything we've learned about the coffee industry over the last 12 years to create bespoke wholesale training courses, held within our Roastery in Ammanford and designed to help your team master the art of coffee.
Our courses cater for all levels; whether you're a coffee novice, a seasoned barista or somewhere in between, our training will suit your needs.

Creating A Coffee Culture
In our experience, the best coffee is made by those who have a real love for it.
Once you've established a coffee culture within your team, a passion for learning will be sparked and they'll strive every day to make the best coffee they can. Our training courses help to ignite this spark and maintain their enthusiasm.

Our Training Academy
Our training academy is located within our Headquarters in Ammanford, overlooking our espresso bar and production area, it gives you a great view of the beans you're brewing being roasted.
Kitted out with all the latest machinery from La Marzocco, Mahlkonig and Victoria Arduino, our training academy provides an opportunity for you to get hands-on with the equipment you'll be using every day.
"From the moment I set eyes on Coaltown Coffee I knew it was going to go far. Scott & his team have been relentless in making their dream become a reality & wow what a reality they have brought to Ammanford & the surrounding area. Not only has Coaltown offered us a fantastic product to sell but they have also provided countless training opportunities for our staff & given us invaluable advice into the equipment & setup that we needed to compete in our industry. I couldn't recommend coaltown higher."
DERI REED ~ THE WARREN ~ CARMARTHEN, CARMARTHENSHIRE
"Not only does Coaltown have the romantic story set on returning a prized trade to the town of Ammanford, but they also produce something truly outstanding. Coaltowns ambitions to produce coffee at a world-class level doesn’t start and end at roasting. The attention to detail given to every aspect of the brand is what sets them apart from the crowd. Whether it’s the sourcing of the raw material, unique branding or the shared conscientious nature of all involved in the running of Coaltown - they have meticulously executed all the vital details that contribute toward the running of a successful, modern business."
Jack & Laura ~ Two Islands Ice Cream ~ Abersoch, gwynedd
"Since the first time I visited Coaltown I’ve loved everything about it. The working-class community engagement, the rustic and industrial aesthetic of HQ and the core values around quality, sustainability and passion align perfectly with ours. I believe these values and beliefs aligned with ours create the perfect blend of community and innovation to pioneer our vision of a healthier and happier community for all.
The experience has been flawless, it’s been an absolute pleasure and so insightful, from coming up to tour the roastery, to the cupping sessions and back and forth with design for our packaging, the whole journey has been extremely enjoyable and we cannot wait to work on more together in the future."
Ryan ~ GTBAL ~ Haverfordwest
"The quality of the product is exceptional; it always has been. From their quality of service to offerings and trying new products, it made it an easy choice for us. From when we first opened to now, our coffee orders have only increased. The Team at Coaltown have never pushed us but have supported us along the way.
Coaltown has always been good at following through, always asking what they can do to help and continuously providing a good product for our business.
We’ll continue to stick with them; that will never change.”
Adrian ~ BEAT ~ Bridgend
"We want to be able to provide a premium product and a quality product. You can see how busy we are today; people appreciate the quality we provide. We’re not everyone’s cup of tea and I get that, there are multiple other places they can get coffee. But I’m confident in saying this: you won’t get a coffee like how we make one, anywhere in this area. This is down to the staff, equipment, beans and how we process our coffee.
It’s been a great relationship from start to finish. Long may it continue."
Matthew ~ Montys ~ Neath