The Art Of Coffee
We have harnessed everything we've learned about the coffee industry over the last 12 years to create bespoke wholesale training courses, held within our Roastery in Ammanford and designed to help your team master the art of coffee.
Our courses cater for all levels; whether you're a coffee novice, a seasoned barista or somewhere in between, our training will suit your needs.
Creating A Coffee Culture
In our experience, the best coffee is made by people who genuinely care about it, those who see coffee not just as a product, but as a craft worth mastering.
Building a strong coffee culture within a team is about more than technique; it’s about creating an environment where curiosity is encouraged, standards are shared, and pride in the cup becomes part of everyday routine.
Our training courses are designed to spark that process. They give teams the foundations they need to understand coffee properly, while also building confidence in practical, hands-on execution. More importantly, they help maintain enthusiasm over time, reinforcing good habits, sharpening skills, and ensuring that excellence isn’t a one-off achievement, but a daily standard.
Our Training Academy
Our training academy is located within our Headquarters in Ammanford, overlooking our espresso bar and production area, it gives you a great view of the beans you're brewing being roasted.
Kitted out with all the latest machinery from La Marzocco, Mahlkonig and Victoria Arduino, our training academy provides an opportunity for you to get hands-on with the equipment you'll be using every day.
"Not only does Coaltown have the romantic story set on returning a prized trade to the town of Ammanford, but they also produce something truly outstanding. Coaltowns ambitions to produce coffee at a world-class level doesn’t start and end at roasting. The attention to detail given to every aspect of the brand is what sets them apart from the crowd. Whether it’s the sourcing of the raw material, unique branding or the shared conscientious nature of all involved in the running of Coaltown - they have meticulously executed all the vital details that contribute toward the running of a successful, modern business."
Jack & Laura ~ Two Islands Ice Cream ~ Abersoch, gwynedd
"From the moment I set eyes on Coaltown Coffee I knew it was going to go far. Scott & his team have been relentless in making their dream become a reality & wow what a reality they have brought to Ammanford & the surrounding area. Not only has Coaltown offered us a fantastic product to sell but they have also provided countless training opportunities for our staff & given us invaluable advice into the equipment & setup that we needed to compete in our industry. I couldn't recommend coaltown higher."
Deri Reed ~ The Warren ~ Carmarthen
"The quality of the product is exceptional; it always has been. From their quality of service to offerings and trying new products, it made it an easy choice for us. From when we first opened to now, our coffee orders have only increased. The Team at Coaltown have never pushed us but have supported us along the way.
Coaltown has always been good at following through, always asking what they can do to help and continuously providing a good product for our business.
We’ll continue to stick with them; that will never change.”
Adrian ~ BEAT ~ Bridgend
"We want to be able to provide a premium product and a quality product. You can see how busy we are today; people appreciate the quality we provide. We’re not everyone’s cup of tea and I get that, there are multiple other places they can get coffee. But I’m confident in saying this: you won’t get a coffee like how we make one, anywhere in this area. This is down to the staff, equipment, beans and how we process our coffee.
It’s been a great relationship from start to finish. Long may it continue."
Matthew ~ Montys ~ Neath