Meet the Family: HWYL, Llanelli

This is the first episode of our series where we shine a spotlight on some of our wholesale customers. We caught up with Jason and Viktoria Cross to check out their set-up, try some of their delicious coffee and chat with them about what it's like running a specialty cafe in Llanelli.

Walking through Llanelli town centre, you might not expect to find specialty coffee, let alone a treasure trove of plants, antique furniture and delicious food. But as you pass Market street, the eye is immediately drawn to HWYL. 

HWYL stands out whilst somehow looking exactly at home amongst the old empty buildings and graffiti. The café/bar/restaurant invites you to walk in and sit down at one of their repurposed school desks, complete with engraved names of school children from years gone by. 

Jason and Viktoria Cross opened HWYL in February 2020, only a month before the world shut down. This meant two years of continuous changes, challenges and setbacks, all of which the couple clearly adapted to; the space you walk into is warm, inviting and full of beautiful sights, sounds, smells and tastes. 

What inspires you? 

Why Llanelli?

There was a massive gap in the market and we wanted to bring the quality & service that Llanelli needs.

What do you love the most about what you do?

As easy as it sounds, it is a very complex question. We love coffee, food, service, music and with it all, creating the perfect ambiance with the interior but mostly we love seeing and hearing the satisfaction from our customers.

What’s your go-to coffee order?

2 x Flat Whites!  

What’s your favourite coffee shop you’ve ever visited?

London Grind, that's the place where we met and our journey to HWYL started.

How do you brew coffee at home?

Coal Town Coffee Pods & Moka Pot.

What are you most excited about right now?

If you’re considering joining the Coaltown family, head over to this link to put in a wholesale enquiry.