Choosing to brew 100% Speciality Grade Arabica coffee is an investment. With the rise of the slow food industry, the UK coffee market has seen a strengthening demand for hand-crafted speciality coffee served in an artisanal environment. Consumers are becoming increasingly concerned with provenance. They want to know exactly where their food comes from and how it was sourced. At Coaltown, we like to focus on quality, sustainability, freshness, transparency and fair relationships with the growers.
Generally speaking, coffee can be placed into two different categories - speciality and commercial. Commercial coffees are known for being roasted in huge quantities and are often packed and marketed as recognised global brands. These coffees tend to be roasted darkly to ensure consistency of flavour. Whilst facilitating mass production, roasting in this way essentially destroys the unique flavours and qualities of the coffee beans, and replaces these with the bitter tastes that are more traditionally associated with the beverage. Commercial coffees are also roasted in large production facilities, and are packaged and stored in warehouses for months prior to being shipped to wholesalers and retailers.
On the other hand, we have speciality coffee. This industry focuses on roasting in smaller batches in order to showcase and unearth the unique qualities and natural sweetness of specific coffees. In a similar approach to the wine industry; growing regions, varietals, and farms are revered in the speciality coffee industry. With this, the aim is to educate, add a degree of sophistication, and improve the overall coffee drinking experience.
The industry also encourages fully traceable and transparent trade with farms from across the coffee belt and therefore aims to uphold quality at every stage of its production; from farm to cup. Commercial coffee cannot be sourced from small, remote farms because they are often unable to provide the volume required by this side of the industry, making space for the speciality market. The speciality industry builds quality driven, mutually-beneficial relationships between the grower and roaster, which is ultimately advantageous for coffee shops and retailers, who are provided with genuinely great, unique coffee.
We develop our signature espresso blends and single origin coffees in line with the best harvests from each country of origin and the growing seasons. The beans are roasted with care and showcase the rich diversity of flavours that are found around the world. When we find a coffee that we love, we like to involve our partner customers in the tasting evaluation process, and only when our tasters confirm that it meets the highest standard will it then be added to our portfolio. The industry's ethical nature has created a culture of collaboration and knowledge-sharing, which we thrive upon.
We supply our coffee to businesses throughout Wales and the UK.
At Coaltown, we believe that building good relationships with our customers is important and mutually beneficial. That's why when you commit to becoming a wholesale customer, free training is part of the deal. All we ask is that you travel to our training school and roastery where you will be guided through a course by our expert trainer.
Our barista courses currently run over the course of four hours. In this time, you and your staff will be immersed in the world of speciality coffee. The course will begin with an overview of the industry, focusing on the origins of coffee, its production, and the way that we like to roast. You will then be taught how to extract the perfect espresso, to steam milk properly, and how to elegantly construct the drinks on your cafe menu. We also like to promote good machine hygiene practices.
VTCT Level 2 Award in Barista Skills
We understand that the speciality coffee industry faces challenges of high staff turn-over and a shortage of skilled talent. Our courses are designed to combat this, instilling confidence and a thorough understanding of the craft to ensure that we inspire and uphold the finest quality at every stage of production. Accredited courses are an excellent additional incentive for staff to remain loyal to the industry. In August 2017, we will be teaching a VTCT accredited course in conjunction with Coleg Sir Gar.
For more information on dates, content and pricing, send us a message using the dropbox at the bottom of the page.
Selecting the right coffee machine and brew bar equipment is undoubtedly a huge investment, and one which will lay the foundation for the success of your business.
We have thoroughly researched the commercial coffee machine market and have chosen to recommend three of the most exceptional in their field; San Remo, La Marzocco and La Spaziale. We have chosen these models based on their quality, consistency and reliability. They have been vetted to produce the best extraction as well as allowing your barista to control the brew temperature to suit your preferred coffee blend.
We can also supply you with and provide staff training for some great brew bar equipment.
Should you require any further technical support, we have a dedicated service engineer on hand to fix any problems for you.
If you are interested in working with us, please send us a message using the dropbox below. Tell us about yourself and your business, and we'll get back to you as soon as we can!