KeepCup are part of a wider, global movement to encourage consumers to change the way that they purchase their favourite beverages in a "to-go" environment. The aim is to inspire behavioural change, persuading coffee drinkers to reuse their cups rather than discard them.
Evidence shows that disposable cups are extremely detrimental to the environment. 500 billion disposable cups are manufactured each year, and they account for roughly 7 million tonnes of landfill in addition to around 82 million felled trees.
These problems all stem from the cup. Disposable cups are often coated in synthetic latex and toxic dyes to make them waterproof and durable enough to withstand hot liquids. This creates a complex and challenging recycling proposition, and ultimately renders them unrecyclable. There are some more environmentally-friendly alternatives available to coffee shops, but even these compostable options require specialised recycling facilities and can therefore be a little problematic.
KeepCup are addressing this severe problem head-on, and have so far succeeded in directing 3.5 billion disposable cups from landfill.
Their answer to the issue is a lightweight, durable, dish-washer safe cup that preserves all of the great features of barista-style coffee. KeepCups replicate coffee shop cup sizes and are designed so that they fit underneath machine group-heads. This design feature aims to preserve the integrity of the espresso shot, in addition to keeping the portioning of the beverages accurate, so that an authentic drinking experience is achieved. Clever anti-spill technology means that they are easily transportable, and even improves the experience as you're on the go. The KeepCup does not come with any of the fuss of clumsy take-away coffee lids.
The cups have a life-span of three years, and are warranted for one, and so are making a real impact in an economical and environmental sense. KeepCup are an inspiring movement. They are confident that the impact of a few really can lead to a positive, collective change.